Prepping Your Website for the Christmas Holidays

Oct 14, 2022 | Website Tips

As the summer holidays sneakily make their way into our calendar, NOW is the perfect time to skip the overwhelm and prep your beauty website, marketing, and sales for the upcoming Christmas season. 

Black Friday, Cyber Monday, Christmas, Boxing day… Those are some of the holidays businesses like yours need to plan ahead of time. Whether you want to boost sales on a specific treatment or create holiday bundles, there are many steps you need to take well before a holiday to ensure your efforts generate the desired results. 

But don’t feel overwhelmed by a creeping to-do list or worried by a lack of ideas. In this blog, we rounded up everything you need to consider to full-proof your beauty website and business ahead of the holidays.

Participating / or not in a holiday

Before you start prepping for a holiday, it is worth considering whether or not it actually makes sense for your business. Both you and your clients will have different points of view around the meaning of the Melbourne Cup, Black Friday, Christmas, or even Australia Day.

When deciding whether to offer sales – or even comment on social media – follow your business’s core values. It can be easy to let ourselves be swayed to participate in something because everyone else is doing it or advocate for a personal belief that isn’t always relevant to our business. 

So take the time to assess a holiday against your business core value, and let this be the deciding factor of your offering during the holiday season.

Holiday offer ideas for beauty and wellness businesses

Struggling to find what to offer during the holidays? Take a look at your local competition. What do they plan to offer and how can you be different? A holiday offer doesn’t have to translate into discounts that eat away at your revenue. It can simply mean adding value to what you’re currently providing. Here are some examples of sale and value-adding offers you can use in your salon:

Sale offers

  • Bring a girlfriend treatment and save 10%
  • 20% off on hair blow dries
  • A reduced basket bundle of beauty products

Value-adding offer

  • Complimentary face scan before facial
  • A free product when booking a specific treatment 
  • A special 6-steps holiday facial

Updating your website

With your prep almost complete, now it’s time to make sure your website is ready for a holiday influx of customers. Some visitors will want to know more about your holiday offer, while others will only have a few minutes to spare to make a purchase. You want to make it as easy for them to do business with you. Here are a few things you should consider to update on your website ahead of the holidays:

Planning your marketing

Now that you know which holiday is for your business and what offer you’d like to focus on, it’s time to put it all together and plan your marketing. People are looking to treat their loved ones with your services, so how can you make sure your offer finds them, entice them, and make it easy for them to purchase? 

Create holiday-themed content

Both your social media and newsletter. The goal is to excite your current clients about your holiday offer so that they tell their loved ones you are what they want. You can do so by:

  • Doing a 12/15 live shopping on Instagram
  • Collaborating with other businesses on a giveaway
  • Mentioning the features/benefits of your holiday offers
  • Sending a sale newsletter with your offer

Advertise your holiday offer in the salon

You can trigger the curiosity of people driving and walking by with in-store holiday advertising. All it takes is a beautiful banner in your storefront window – which can be designed on Canva – or a banner standing by your door. Get creative.

Updating your website

With your prep almost complete, now it’s time to make sure your website is ready for a holiday influx of customers. Some visitors will want to know more about your holiday offer, while others will only have a few minutes to spare to make a purchase. You want to make it as easy for them to do business with you. Here are a few things you should consider to update on your website ahead of the holidays:

Add a news banner to the top of your website’s page

Create a hero banner to advertise your sale

Add your holiday offer to your shop or create a landing page

Make sure your website has a 1-step checkout process

Check that your website is easy to navigate on mobile phones

Post your holiday offer on your Google my business page

Update your Google my business with your holiday trading hours

Update your website trading hours

Is your beauty business ready for the summer holidays? If you need any assistance and have 15min to spare, jump on a call with us – we can help.

The Ultimate Guide to Prep for your new website

Getting your online presence refreshed can feel daunting. Putting together a unique look, enticing words, and nurturing visuals shouldn’t have to be overwhelming…

And while you still might be thinking “gosh, I don’t have any of that”, we created this free guide to help you gather it all up and seamlessly prep for your new website.