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Static content refers to information that load

Static content refers to information that load with a page (i.e: colours and text load and remain static when the page appears on someone’s screen). Dynamic content is pieces of information loading separately to a page. When you see videos, moving graphs, or images struggling to load, these are dynamic content.

Static and dynamic content impact the functionality of your website, including its maintenance as too much dynamic content can increase the page load. Using dynamic and static content is a balancing act that ultimately shapes the customer experience online.

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