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Navigating a website should be intuitive and

Navigating a website should be intuitive and easy. A good website architecture helps your clientele do just that. It is the way your menu is structured and the information within is laid out. When a client clicks on “contact” they expect to find your address, business hours, and email address. When they select your “about page” they don’t want to learn about your services but rather learn about you.

Having a simple yet structured website is like virtually hand holding your potential client until they walk through your salon door. Without good structures, that potential client gets lost and leaves. You can create an intuitive website architecture by asking yourself: what does your client want to know and how can you make their search as easy as possible?

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