Lead generation is defined by the process
Lead generation is defined by the process of attracting your ideal client to your digital space. It can be measured by:
- Follower count on social media
- Website traffic
- Email subscribers
Lead generation is done through various marketing strategies and social channels to help your clients find your brand, connect with your business, and be nurtured by you. You can generate leads by implementing SEO on your website, using a social media strategy, and/or creating a lead magnet.