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Copy and content both refer to the written information

Copy and content both refer to the written information on your website. However, their format and use differ.

Copy is the persuasive written material that makes up your website (homepage, service page, etc.). Its goal is to inform, entice, and convince a potential client to book a treatment or buy a product from you. Alternatively, content is the value-adding text found on your blog, newsletter, and social media captions. Its goal is to show expertise and cultivate trust.

Copywriting = direct marketing
Content writing = indirect marketing

Both types of writing are essential to your website. They are both useful for SEO purposes. They also nurture a potential client – no matter the stage they’re at during their decision-making process. Both copy and content in their own way help build trust, credibility, and visibility through your website.

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