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A call to action is an instruction

A call to action is an instruction in the form of a line of text, image, or button that prompts visitors to take immediate action. A call to action gives a potential client the hand-holding they need to either “learn more about a treatment” or “book today”. Its goal is to direct your potential client further down your website (and sales funnel). Without a way to take action, a visitor might not know what to do next and exit your website. Having one call to action on every page is the best way to ensure that you retain your visitor and turn them into clients.

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